Month: February 2022

Categories
Financial Government Grants

6 Steps To Apply For Medical Assistance Grants

6 Steps to Apply for Medical Assistance Grants

Apply for medical assistance grants.  Step by step tips, tricks, and strategies for approved grant applications.

There are many grant opportunities available.  Although, grant applications are highly competitive, most of the opportunities to receive medical assistance grant funding are right at your fingertips on the worldwide web. Here are some grant funding tips that you should consider in your search:

Plan and be alert.

Keep in mind grant organizations go through levels of analysis. The first level is to throw out as many proposals as possible.  Why? Because there is usually only one winner per grant, making the pre-selection stage a process of elimination.  Every medical assistance grant proposal does not make it to the end, and these organizations can receive thousands of applications. So carefully plan for your proposal, or your grant can be thrown out even for simple mistakes.

Find the right opportunity and ensure your eligibility.

Don’t do all that work for nothing. If you have not done your eligibility research beforehand, your grant proposal will likely be sent back to you. This is why ensuring you meet the requirements is an extremely important step in your search for Medical Assistance Grants. View Sponsored Listings.

Read the directions carefully and apply for the grant.

Follow the very specific grant application directions closely, as medical grant directions must be followed precisely to be considered for acceptance. Every grant type has its own set of special directions, so be sure to abide by those listed as you apply. Either keep the directions open in another window, or print them off to ensure you don’t miss anything.

Study other grant proposals that have won and been approved.

Locate this public information by searching for sample grant applications online. There are many great resources for Medical Assistance grants, and all you have to do is track them down online and study the writing approach of other winners in the field. Start by searching for “grant application samples” and then refine your search based on the results.

Don’t sweat the minor details.

If you do not have a particular requirement that the grant is asking for (e.g. you have 5 sq. ft. and the grant wants 10 sq. ft.) apply for it anyway. The reason for this is because one quarter of the people applying for the same grant probably do not have all the requirements either.  Nevertheless, they quickly find the needed support once the grant is approved.  This is especially true for bigger money grants.  If you do not have exactly what the grant asks for, don’t worry. You won’t necessarily be disqualified.

Find local support.

Go to your local organizations, including city and state entities, and let them know what your situation is. Often times they have access to databases, foundations, etc. that you won’t find in a normal Google search. They are there to help people in your shoes, so don’t be afraid to ask for help. That is what they do!

Types of Medial Assistance Grants

  1. Research
  2. Small Grant
  3. Scientific
  4. Academic Enhancement
  5. Exploratory and Developmental
  6. Clinical
  7. Small Business
  8. Education
  9. Philanthropic

Of the many medical assistance grant opportunities available there are some factors to process.  Here we have provided the 6 Major Steps to Apply for Medical Assistance Grants.  Apply for your medical grant with these step by step tips, tricks, and strategies and get your first approved grant application.

Categories
Media Tech & Media

The 9 Best Moments Of The Tokyo Olympics

The 9 Best Moments Of The Tokyo Olympics

From 23rd July to 8 August 2021, the Tokyo Olympics took place with a year delay because of a pandemic. But, considering the health emergency and strict protocol the organizers didn’t allow any audiences.

Best Moments from Tokyo Olympics

Here are 9 best moments of the Tokyo Olympics that you should know:

1.     History Made by Elaine Thompson-Herah

The Jamaican sprinter, Elaine Thompson-Herah became the first woman to win 100-200m at consecutive Olympic Games. No woman succeeded in defending the 100m and 200m titles. Because of her consistent win, she became the undisputed sprinting queen.

2.     Memorable Skateboarding Competition

Skateboarding is an exciting game that is made up of the Olympics. This is good news for many skateboarders. It was a refreshing and fun-to-watch game without tantrums and egos. The first winner of the skateboarding game was the local Yuto Horigome.

3.     Prolific in the Pool

Caeleb Dressel rules the pool games. He had 12 total swims in six different events and won five gold medals. He became the fourth male to make such record-breaking wins, after winning gold medals in five Olympics events. On the other hand, Emma McKeon won seven gold medals, which include four gold medals.

4.     Felix Makes History

Allyson Felix is an American sprinter who won another gold medal. She is one of the successful women in the Olympics with one bronze, three silvers, and six gold medals. People are comparing her with Carl Lewis’ 10 Olympics medals, which is a record.

5.     Tears of Joy

Tom Daley waited a long time to win an Olympics gold medal. Since his first dive in 2008, he managed to win this time. He stood atop the podium with Matty Lee and celebrated the win. Daley is now an Olympics champion after 16 years of struggle.

6.     Canada’s Victory

Canada defeated the US to become the number one team in women’s football. When Julia Grosso made her winning penalty kick, the team flocked to her with joy. Also, Quinn is now the first non-binary, trans athlete to win a gold medal.

7.     Magic Zverev

Alexander Zverev became the best tennis player by winning the men’s singles gold medal. He is the first German player to win a singles tennis gold medal. His win at the Tokyo Olympics was the best moment of his career.

8.     New Pool Queen

Australian athlete, Ariarne Titmus won the women’s swimming in both 200m and 400m freestyle swim. After her 400m won, her coach, Titmus had an incredible reaction. Also, she won a silver medal in the 800m swimming competition.

9.     Sharing the Love

Mutaz and Gianmarco sharing the gold medal were one of the touching moments of the event. After two hours of high jump final, both managed to clear 2.39m. Before announcing their shared win, Mutaz Essa Barshim inquired with the officials whether they can share the medal and they said yes.

Conclusion

Although Tokyo Olympics was an incredible event and a dream comes true for many athletes, these are some outstanding moments that inspired many people.

Categories
Media Tech & Media

4 Of Our Favorite Super Bowl Commercials

4 Of Our Favorite Super Bowl Commercials

Whether it is the halftime show or commercial, super bowl officials know how to promote and rank their event. Below, you will find some popular Super Bowl commercials that many people love:

1.    Golden Memories by Lays

When Seth Rogan and Paul Rudd are together, it is hard to produce something that is not funny. Let’s take this Super Bowl Lay’s commercial. This two-minute advertisement is an example of their comedy level. In this advertisement, Rogan and Rudd recall the good times they shared. Although this might not sound funny, both actors made people laugh.

They shared a memory about a plane crash, a road trip, and getting kidnapped. They also discussed the time when Rogan moved into a haunted house and got into a turf war. In the middle of every scene, they sit outside Rogan’s wedding ceremony while eating Lay’s.

2.     Mind Reader by Amazon

This 90-second ad features Colin Jost and Scarlett Johansson. The advertisement explains what would happen when Alexa started to read our minds. The punchline of this ad is, life will become a nightmare, especially for couples living together. In this ad, Alexa became an omniscient genie and read Scarlett’s and Colin’s thoughts, and implemented it in different ways.

This advertisement looks like another episode of Black Mirror with a comedic angle. The screenwriter did an incredible job with the writing. In a scene, Colin watches Scarlett creating a dramatic scene about an upcoming show. She tells Colin that the show is opening on March 8. Alexa chimes in and sets a reminder for his death on March 8.

3.     Zeus & Hera by BMW

This 60-second Super Bowl ad is a masterpiece with a vision that Gods go to Palm Springs when they retire. This BMW advertisement features Arnold Schwartzenegger and Salma Hayek. They played the role of Zeus and Hera. They moved to a resort town in Southern California. But, Zeus gets bored of his new life and recalls his golden days.

Zeus becomes so frustrated from life that he causes a blackout in a city. But, one day when he took “Peggy” the mini-pegasus to a walk, he found that Hera gifted him an electric BMW IX. This is another example of promoting by introducing A-list celebrities. This is a remarkable technique to market a brand.

4.     The New Frontier by Salesforce

This New Frontier advertisement by Salesforce diverts the audience’s attention from the modern space race and metaverse to the Earth. It explains that when we have so much to fix on this Earth why to move to another planet or virtual universe. Salesforce features Matthew McConaughey and the ad starts with a view of the cosmos and brings the viewers back to the Earth as we see it from space. This ad gives a celestial and expansive vibe and perfectly fits the star of Interstellar.

Categories
Media Tech & Media

The 7 Best Halftime Shows in Super Bowl History

The 7 Best Halftime Shows in Super Bowl History

The Super Bowl hosts many outstanding football games. But, there are other bigger reasons to watch Super Bowl. The halftime show is a must-see section of the event. The first performance took place in 1967 and since then many celebrities increased Super Bowl viewership.

Top Super Bowl Halftime Moments

Here are some best halftime show moments in Super Bowl history that earned high ratings:

1.     Destiny Child Reunion

In 2013, Beyonce, a 28-times Grammy winner had a reunion with Destiny’s Child bandmates. This was a surprise reunion that left Super Bowl crowd cheering in joy. The bandmates Michelle Williams and Kelly Rowland performed Independent Women Part I with Beyonce. The reunion caused delay in the game’s second half.

2.     “Purple Rain” In The Rain by Prince Halftime Show

Prince started his halftime 2007 show with some originals and covers, which includes “Baby I’m a Star” and “We Will Rock You”. The Super Bowl performance went classic when he started signing “Purple Rain” when the rain started.

3.     Michael Jackson’s Moment Of Silence

Michael Jackson, a legendary singer had a two minutes moment of silence in front of over a 100 million viewers. However, the audience couldn’t follow him, intensifying the cheers. After standing silently for couple of minutes, he started the show with a mash up of “Black or White” and “Billie Jean”

4.     Leap of Faith by Lady Gaga

Lady Gaga took a Leap of Faith in 2017 after performing a pre-recorded medley at halftime. Hundreds of aerial drones were surrounding her as she drop from the roof of Houston’s NRG stadium. After she landed on the stage with wires, she danced and sang “Just Dance”, “Poker Face”, and “Bad Romance”. After the songs she took a leap and catches a football.

5.     Left Shark by Katy Perry Halftime Show

In 2015, the Katy Perry performance became the most watched show during halftime with more than 118.5 million viewers. Her set had a robotic shooting star and a giant metallic lion. She performed “Left Shark”, which was later dubbed by her costumed backup banker.

6.     Power Slide by Bruce Springsteen

Bruce Springsteen’s performance at 2009’s Super Bowl halftime was indescribable. He sung famous hit songs “Glory Days”, and “Born to Run”. Also, people loved the show for his stage-slide, which end up as a fail and he went straight into the camera.

7.     9/11 Tribute by Bono Halftime Performance

The first Super Bowl game after September 11 attack was outstanding where U2 paid tribute to the people who lost their lives in the incident. While the Irish rockers played “MLK” and “Beautiful Day” the lead singer Bono reveal an American flag from under his jacket.

The above-mentioned Super Bowl halftime moments were popular and most-watched in the history of Super Bowl.

Categories
Financial Government Grants

How to Write Grant Proposals

How to Write Grant Proposals

You can waste a lot of time trying to figure how to write a grant proposal. Finding the right grant is difficult in itself and when you do get it, completing the rest of the documentation process can be a difficult challenge. Whether you want a grant for an organization or a business – writing the proposals can be an easy thing to learn if you have the proper guidelines. Read on to get a better idea of the process involved in writing a grant proposal.

Getting Started

Once you have written down the list of all the activities, needs, and outcome of your program, you can use it as a basis for several applications, as the majority are in a similar format. You can also make minor tweaks to meet the needs of each funder. Start by studying other proposals and looking at all the different formats of major companies and organizations. Funders usually have specific format styles which include the font, text size and even page limits. So initiate your writing process by thoroughly reading the specific instructions of writing a proposal given to you by your funder. For example, if the funder wants 10 pages, make sure you give him exactly 10 pages. If you think you need an exception – get permission beforehand, if possible.

Developing Your Proposal

Next, you should study all the criteria. Grant programs are highly competitive. They are awarded to the proposal that best fits the criteria. Usually, the grant officer allocates points to different sections of the proposal. Try to use a checklist and ensure that you have everything in order before finalizing your proposal. This will also help ensure that you have not missed out on any section and that your application is complete. Also, make sure you add a table of contents to help the reviewers find the specific information they need, easily.

Finally, you must absolutely perfect those areas with the highest weightage. These areas are going to be the deal makers and don’t compromise on quality. If you find all this to be difficult, you can even hire a professional grant writer who is experienced in writing all sorts of proposals. Such professionals usually know what pleases the funder and are familiar with tactics which increase the chances of getting the proposal accepted. However, make sure to fill him or her in on all the nitty gritty details of you plan and project needs. Otherwise, your proposal might not reflect what you actually plan on doing.

Finalizing Your Proposal

Finally, once you’re done – review the whole document thoroughly. Consider having someone who has never heard about your proposal review the document and get their critique. They may also be able to detect shortcomings and errors in your document that you’ve overlooked. Edit and proofread all the text and make sure it’s aligned with the instructions of your funder. Once you are done with writing the grant you need to submit it on time or by the due date. Show your efficiency as much as possible in order to gain an upper hand over your competitors. We hope these tips and effective strategies will assist in your goal of writing a winning grant proposal, and we wish you the best of luck in securing your grant!

Categories
Financial Government Grants

How to Avoid A Grant Scam Online

How to Avoid A Grant Scam Online

What Is A Grant Scam?

A grant scam is an incidence of attempted online theft or identity theft.

Someone contacts you to say that you are eligible for a government grant. They ask you to give your personal details of checking account information over to that person so that you can receive the grant. However, this is not what will happen – instead, you will be scammed.

Grant scams can take a number of forms. By far the most common start when you receive an email stating that you’re eligible for a grant, usually due to an error on your tax return or something similar. You’ll then be prompted to send your details across to what you might believe is a legitimate institution. A number of these scammers use fake names such as “The Federal Grants Authority,” so be sure to research any institution that is asking for your information.

However, these aren’t the only form of grant scam. You might be searching for information related to your taxes and come across a website with fake information. You might even receive a phone call from someone claiming to be able to offer you a grant. Do not fall for this. We’ll supply the process below so you can understand what really happens with government grants.

Why Would Anyone Do This?

As a law-abiding citizen, it’s hard to understand why someone would do something like a grant scam. If you’re not overly technologically literate, like the victims of most online scams, then this goes doubly so.

A grant scam works on the basis of identity theft or compromising your bank account; the emails or phone calls follow a script. You’ll be congratulated on having received a sum of money, and then you’ll be instructed to hand over your bank details in order for the “grant” to be deposited. In fact, you will give over your personal information for use by the scammer so that they can withdraw funds from your account.

How To Avoid A Grant Scam And Other Online Tricks

The most important thing you can do is be vigilant with your personal details. Do not give out your details over the phone and do not email your personal details.

If you are in touch with someone who you believe to be a government agent, then do your due diligence and check that they are who they say they are. Most scammers will use official-sounding names for boards that do not exist, for example, the “Federal Grants Initiative.” Generally, all information regarding grants and governmental agencies can be found on the official government sites for the various agencies.

You can also put yourself on the Do Not Call registry. This will ensure that your number is kept private in many cases, and will thus not be available to scammers who access phone lists in bulk and ring constantly hoping to catch one naïve person.

There isn’t a Do Not Contact registry for emails, but the same applies – do not give it out unless necessary, and even then, makes sure it’s in the right hands. Most legitimate agencies and organizations will have secure online portals for collecting financial information, so never email this information to anyone.

If in doubt, you should always seek advice. Do not blindly accept anything an unknown entity might tell you. Any real government agency will understand your need for security, so make use of that.

Categories
Financial Government Grants

4 Steps for Successful Online Grant Research

4 Steps for Successful Online Grant Research

1.    Create a project outline:

To begin you need a general idea of the project scope.  Build an overall one-page synopsis that is as specific as possible for the project: Who is going to be helped? Main goals and objectives? How? What’s the timeline for implementation? Where? How much will it cost? Are there special populations? Do you have access to matching funds? Who is the applicant? Do you have a history of this or other awards?

All of these questions will allow creativity and guidance, and help you while filtering through your grant research!

2.    Create Key Terms:

From your synopsis pull key search terms: Region, Topic, General Scope, etc.  Be creative and think of anything that may make your project special.  Come up with as many as possible to use, and look at the list a few times before you request outside input.  The terms ultimately dictate your searches; the more you have the more successful you will be.

A good search should turn up 10-15 results in a database with 3-4 viable opportunities at different amounts to ensure a multi-pronged approach for success.

For example: Pennsylvania, Children and Family interventions, at-risk youth, matching funds, education, homelessness, prevention, trauma informed care, public housing, transitional living, collaboration, and partner based.

All-Star Tip: Be sure to have a few keywords with synonyms to try in different mixes and see what comes back.  Going for all search fields at once may over-limit your search.

3.    Choose your likely Funding Source:

Choosing what type of funding entity you’ll need for your project will dictate where to go. Some general examples have been listed here:

  1. Scholarships: Foundations, View Sponsored Listings
  2. Research: Grants.gov
  3. Contracts: Grants.gov, and State websites
  4. General Program Support: Foundations, Grants.gov, Federal/State Department Websites, View Sponsored Listings
  5. Project Specific Development/Pilot programs: Federal/State Websites, Grants.gov, and Foundations
  6. One-time events: Corporate Sponsorships, Donations, and Foundations

All-Star Tip: Be sure you think of your capacity for reporting measures. Federal grants are typically more competitive, require a longer history of success, and may require an outside consultant to write.  Some foundations might give you $1500, but the reporting alone may cost you $1500 of employee time – ensure balance and return on investment exist when conducting grant research!

4.    Track your research:

Many grants are released regularly, and in turn, save your information in a separate document to use later. If you are not sure, reach out to the program staff and ask for insight.

Excel sheets have been a personal favorite, but feel free to use any word processing software as well. Headings should include Agency, Grant Name, Maximum Amounts, Due Dates, Key Words, Ineligibility, Match Requirements, Reporting Measures, Website Links, and Internal Proposed Project.

Microsoft word also does well for a memo on each item, but you likely won’t need those specifics until you to take it to a higher authority. Excel creates an easily searchable list, without feeling overly cluttered, which grant research can tend to be. Just remember to stay organized and it will make your research much easier.

All-Star Tip: Create a google doc or sheet and encourage others to add their research in the same format!

Categories
Financial Savings

Challenge Yourself With a No-Spend Month

Challenge Yourself With a No-Spend Month

Each month we spend money on things that we don’t necessarily need. We buy iced coffee, video games, and other non-essential items. But what if we took a month to eliminate those non-needed purchases?

Have you ever thought about doing the No spend month challenge? During this challenge, you would cut out any extra purchases and only buy the necessities. It is a great way to save money and get caught up.

What Are Necessities 

Necessities are something that you have to have to live. Paying your bills is obviously a necessity. But what other items would be considered a necessities?

Hygiene Products

Hygiene products are considered necessities for your everyday life. They help keep you healthy and free from disease. Examples of hygiene products include:

  • Shampoo & Conditioner
  • Toothpaste and Mouthwash 
  • Soap & Body wash
  • Feminine Products
  • Deodorant & Antiperspirant 

Medical Product Necessities

Medical products are also necessities of your everyday life. These items also help you be healthy and free from disease. These items can be physical or non-tangible. Some examples of medical product necessities include:

  • Therapy Appointments
  • Medicine
  • Bandages 
  • Insulin Pumps
  • Nebulizers 

Utilities

Utilities are things that we pay for that allow us to function. Examples of utilities include:

  • Electricity
  • Water
  • Gas
  • Sewage & Sanitation 

Communication

Communication is needed not only for our mental health but for work purposes and emergencies. Without communication, it would be hard to do some of your activities. Examples of a communication expense include:

  • Cell Phone
  • Internet
  • Home Phone

Food And Beverage

For us to stay alive, we need food and water. You can not survive without these basic necessities. Examples of food and beverage include:

  • Water
  • Herbal Tea
  • Vegetables
  • Fruit
  • Meat

Transportation Necessities

We all need to get places to fulfill our duties. We have many things going on in our daily lives and, most cannot be completed from our homes. Just like us having some mode of transport to leave our houses. Examples of transportation expenses include:

  • Car Payment
  • Uber Or Lyft
  • Train Fair
  • Bus Pass
  • Airplane Ticket

What Are Not Considered Necessities

We have many things in our lives that are not considered necessities. We use and spend money on them every day without a second thought. These are the items that you should eliminate for your one-month no-spend challenge. 

Entertainment

While entertainment is fun and can help your day go faster, it is not a necessity. It doesn’t provide you with something that enhances your health, safety, or wellbeing. Examples of entertainment include:

  • Movies
  • Concerts
  • Video Games
  • Sporting Events
  • Comedy Clubs

Non-essential Food Items

While food is a necessity, many foods are non-essential. We should meet our caloric needs for the day with healthy food choices. The following are examples of luxury non-essential food items.

  • Chips
  • Candy
  • Ice Cream
  • Soda
  • Iced Coffee

Conclusion

If you are up for it, try the one-month no spend challenge. Use the money that would have been spent on non-essentials and put it into savings. Allow yourself to see how much you are spending on these items each month. 

Categories
Tech & Media Technology

The Apps I Use Every Day That Make Life Easier

The Apps I Use Every Day That Make Life Easier

You need smart tools to make your life easier in this fast paced world. Otherwise, you won’t be able to succeed with your goals. There are many tools or applications available to maximize your productivity and live a smarter life. This piece will discuss some apps that I used every single day and found effective to make my life easier. Let’s review these apps:

1.     Calm

Meditation has a plethora of benefits to obtain mental peace and clarify thoughts. That’s why meditation classes are mostly full. Calm is a meditation and mindfulness app with a simple and easy interface. If you want to improve your meditation game, you can download the app and enjoy the calmness. The app includes many background sounds such as silent clouds, mountain lakes, and sunset beaches.

2.     Spendbook App

Many of us spend more than what we actually earn. I used to be the same. But, since I downloaded Spendbook to track my finances, I can cut off additional expenses and save more. This application has a user-friendly and sleek interface. Using this app you can customize your spending and record your daily expenses in different categories. The app also includes advanced financial tools such as interactive and intuitive charts to manage everyday income and expenses.

3.     RunKeeper

Do you want to meet your fitness goals but don’t have a personal trainer? You can download RunKeeper to challenge yourself, lose weight, and even practice for a race. You can choose from different levels and customize your running plans. Also, you can partner with your friends and celebrate progress with them. Also, you can compare workout routines and compete with them.

4.     Airtasker App

Whether it is a weekday or a weekend, handling your house chores such as vacuuming and gardening is always overwhelming. A few months ago I found an app, Airtasker that allows me to easily outsource my tasks with few clicks on my smartphone. This application is incredible as it allows you to hire cooks, gardeners, and even revivalists for personal assistance. With this app, you can hire people to handle menial tasks, while you enjoy the weekend.

5.     Pocket

Do you love reading articles and blogs, but don’t get enough time during weekdays? If yes, then you should download Pocket. Pockets allow you to save articles and videos for later. I found this application quite effective as it enabled me to save important content and access them from any interlinked device. What’s more, you can view the saved content even while you are offline. So, if your travel quite often, you can save important content to read on the flight or the bus.

Conclusion

Digital innovation has changed the way we used to perform our daily tasks. The above-mentioned applications are a few examples but there are thousands of apps to simplify your lives. You can find personal and professional applications for different devices such as computers and smartphones to prioritize your tasks and achieve goals.

Categories
Business Career & Education

Employee Job Satisfaction and User’s Repurchase

Employee Job Satisfaction and User's Repurchase

Customer satisfaction is an integral part of a company’s success, as a satisfied customer returns for multiple purchases. They will usually post about their experience online, tell their friends, or generally want to continue supporting the company. However, customer retention can often hinge on employee job satisfaction. After all, an employee’s overall well-being reflects on the company in various ways. For a company looking to retain its customers, job satisfaction is an important thing they will first consider.

The Perspective of an Expert

Christopher Groening works at the Robert J. Trulaske, Sr. College of Business as an assistant marketing professor. He offered his insight on the matter. Then, he explained how a continued emphasis on customer satisfaction leads businesses to offer their employees with unsatisfactory working conditions.

He said that many company owners get tunnel vision, focusing specifically on customer retention and loyalty strategies. These strategies take top precedent, as they are no longer focusing on their employees their working environment. Even if the company works in an industry where its employees will rarely interact with customers, looking after them can still boost customer loyalty and satisfaction.

A good example worth looking at is a company like Activision Blizzard. More specifically, how its fans reacted to its very serious allegations of work place misconduct.

The Activision Blizzard Situation

Activision Blizzard was once one of the most respected and beloved game development studios in the industry. They created multiple classics and fan favorites such as Overwatch, Warcraft, Starcraft, Heroes of the Storm. But in the past two years, the company’s intensely misogynistic work culture reared its head, showing a deeply problematic side of the company. Fans on social media responded by criticizing them, calling the company out for protecting the people responsible for fostering this toxic work environment.

The fan backlash brought about two walkouts staged by the employees, and player numbers for their games dropping by a significant margin. Following all of the news around its misconduct, even major shareholders pulled out of the company. Stock prices for the company fell to the lowest they ever had in its history, and the company would eventually be consolidated to Microsoft.

The Activision Blizzard situation is a good case study of how a company focuses on maximizing customer retention and leaving employees to deal with a very toxic work environment. Loyal players and a high-profile guild in their star MMO left, and people generally do not think kindly of them. Customers do not want employees to be treated poorly at all, regardless of why a company does so.

Smaller Companies Should Be Especially Careful

Understandably, the example mentioned above is by no means a small company. Activision Blizzard brings in billions in revenue every successive year, they are easily one of the biggest companies in the world. However, this is also a major concern for smaller companies, especially where customer and employee interaction is constant.

Customers care deeply about the companies that they support, especially if the firm aligns with their values. And when they find out that a company is not treating their workers with respect or care, they will not be willing to return. And if an employee works as a teller or interacts with the customers regularly, customers will usually tell if the employee is receiving proper treatment.

Improving Customer Retention by Improving Employee Satisfaction

CEOs play an integral role in retaining customers, even if it does not seem like it. Depending on how the CEO interacts with their employees, they could greatly affect employee morale, which could in turn affect customer repurchasing. With that in mind, here are a few ways that owners and CEOs can improve employee satisfaction.

Create a Better Working Environment

One of the most effective ways to improve employee satisfaction is to improve their working environment. If employees have to deal with a toxic manager or an uncooperative employee, their performance will suffer. Squash out any issues regarding misconduct instantly and make sure that your employees feel safe.

Hire Better Managers

It’s not uncommon to have one or two bad apples in a firm who are underperforming. Still, consistently poor performance from employees under a manager could be a sign that they are not a good fit. The manager should act as a mentor to the employees and offer them advice on how to improve.

Empower Employees

Empowering employees and making them feel valued is always an effective way to increase job satisfaction. Giving them the tools necessary for them to make critical decisions or to handle issues without intervention can show them that the company cares. And offering other intangible benefits like shorter workdays and flexible hours can make them feel more satisfied with their job.

Increased Employee Satisfaction Increases Customer Retention

Your customers are an important part of the business, but you shouldn’t focus on them to the point where you let your employees suffer.